Nishita Fernandes

WORK HISTORY

EDUCATION

SKILLS

ABOUT NISHITA FERNANDES

On a mission to help people unlock their potential and build brilliant brands—through coaching, training, and love for marketing.I am a marketeer with an experience of 15+ years across companies like Unilever, Coca Cola and Titan and within diverse areas of Marketing - Trade Marketing, Brand Building, Innovations, Consumer Insights & Marketing Strategy. I have expertise in building trusted and consumer centric brands with the deep understanding of business objectives and how to create growth & impact through brand building and brand development levers. My colleagues and managers will describe be as someone who has a \'can do attitude\' and an eye for detail with strong stakeholder management, leadership and communication skills. My curiosity to understand human behavior led me to choose Psychology Majors at St. Xavier\'s and subsequently led me to choose a career in Marketing. I started out my career with Coca-Cola as a Trade-marketer working with the sales and channel teams which shaped me in learning the ropes of how to make the best of in-market realities versus strategic plans, this was the best stint as I learnt FMCG business from ground-up. At Unilever, I transitioned into Brand Management - A great mix of Brand Building and Brand Development that led me to build Brand Strategy, Use Market Research data & Insights, Collaborate with wonderfully diverse teams of Sales managers, Trade executives, other Brand Leads and working closely with the Leadership team as well with external agency partners. Launching 0 to 1 Innovations, white space opportunity based innovations and Innovations for growing the core were some of the key projects I was involved in. I also led the 700Cr Brand Bru and the 350Cr Spreads and Dressings business across brands in the Food & Refreshment business at Unilever. At Titan, I built and led the Marketing Excellence and Consumer insights vertical and was responsible for shaping strong retail business as I worked across various strategic projects within jewellery, watches, perfumes and accessories segments of the company. Innovations in Marketing Processes, introducing Creative Research methodologies, leading Strategic Insighting projects work by being the problem-finder and the problem-solver were the highlights of my role. Driven, Passionate and Fun-loving would be adjectives my co-workers will use to describe me. I highly value learning of any kind, am enthusiastic about training & workshopping and always curious to find the answers for the \'why\'s\' of any observation or problem.