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Christy Amador
Senior Communications Manager, Global Internal Communications @The Coca-Cola Company
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WORK HISTORY
Senior Communications Manager, Global Internal Communications @The Coca-Cola Company
Atlanta, GA, US
Developed groundbreaking internal engagement programs for 100+ global markets, touching over associates- Developed content, communications and internal marketing programs for Coca-Cola Ambassador mobile app with users- Created and executed Coca-Cola “Heart of Ambassador” associate award program, which received over 500 individual nominations and increased associate engagement by 5% since program introduction- Wrote, designed, and socialized Coca-Cola Ambassador 2.0 training module series, adopted in 60+ markets, which included digital presentation materials, engagement activities, fact sheets and infographics- Developed and executed internal and external PR plan, including executive communications, film content, articles and media pitches- Presented Coca-Cola Ambassador curriculum to over associates and supplier partners, including corporate, field and partner associates in 40+ global markets, creating brand advocates and measurable, positive cultural change- Coached field representatives and held “train the trainer” and associate engagement sessions for 50+ global markets.
EDUCATION
Georgia State University
Bachelor of Science (BS), Behavioral Sciences
National Louis University
Bachelor of Science (B.S.), Behavioral Sciences
ABOUT CHRISTY AMADOR
I consider myself a creative problem solver above all else. I take great satisfaction in looking at the world in new ways, thinking and rethinking a challenge, then finding and applying the most elegant solution. There’s nothing more exciting than understanding all of the tools at your disposal, whether they’re digital, social, mobile, behavioral or experiential - and using them to design a strategy so perfect, its exactly what\'s needed to achieve success. I’ve created many such strategic solutions for a number of world-class companies and brands, and I consider each experience a new opportunity to create \"art\"- with a purpose. In business and in culture, results matter - and the programs I’ve led have achieved impressive results - by any standard or metric.
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