Neil Hawkins
Senior Ecommerce Manager @Evri
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WORK HISTORY
Senior Ecommerce Manager @Evri
Leeds, GB
Lead the eCommerce team responsible for maximising the user experience and sale performance of the EVRi (formerly Hermes) C2C website, all paid media and email promotions, trading strategy, products and pricing
EDUCATION
Aberdeen Business School
Distinction, Post Graduate Diploma in Management Studies
Cardiff University / Prifysgol Caerdydd
2.1 Degree, BSc Hons Biochemistry
SKILLS
ABOUT NEIL HAWKINS
Commercially focused Senior manager with vast experience of successfully leading eCommerce, marketing and product teams to deliver, promote and sell a wide range of digital products and services to consumers. Classically trained in multi-channel marketing and product management/development. Skilled in- Product and Marketing Strategy- Digital and performance marketing: SEO, PPC, display, social- Website and user experience design & development- eCommerce and CRO (Conversion Rate Optimisation)- Product & Proposition Development: managing product and software life-cycles and roadmaps in Agile environments- Brand and Campaign Management: leading large budget integrated ATL campaigns across TV, out of home and online media- Leading and delivering customer research programmes- Business Analysis- Broad knowledge of digital technologies and platforms (web and mobile)- Marketing Communications: multi-channel content, PR, email- Managing a range of agencies and supplier relationships
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