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Natasha Penna Lima

Trainee Digital Sales Marketing - Personal Care @Croda

Campinas, BR
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2024 — Present

Trainee Digital Sales Marketing - Personal Care @Croda

Campinas, BR

Leadership in commercial automation projects: Implementation of intelligent workflows (Power Automate, AI, data analysis) for lead generation and qualification, digital onboarding, and increased customer conversion.Customer relationship and experience: Creation of personalized contact strategies, post-sales follow-up, and hands-on support in resolving inquiries and providing multichannel assistance.Market analysis and BI: Mapping of trends, consumer behavior, and competitors to support marketing, communication, and business development decisions.Strategic communication: Development of digital campaigns, educational content, and promotional materials, contributing to brand strengthening in the Consumer Care segment.Business vision and innovation: Constant focus on initiatives that combine technology, creativity, and data to optimize processes and drive results.

EDUCATION

N/A

FGV - Fundação Getulio Vargas

Curso, Estratégia de Precificação de Produtos e Serviços

N/A

ESPM

Course, User Experience

N/A

MBA USP/Esalq

Pós-graduação Lato Sensu - MBA, Gestão de Negócios Digitais e Inteligência Artificial

2020

Pontifícia Universidade Católica de Campinas

Bacharelado em Publicidade e Propaganda, Publicidade

N/A

Pontifícia Universidade Católica de Campinas

Curso, Plano de Negócios Empresarial

N/A

ESPM

Curso, Marketing Digital

N/A

ESPM

Course, Business Inteligence and Digital Analytics

N/A

ESPM

Curso, Google Analytics e Google ADS

N/A

Escola Pró-Arte

Ensino Técnico, Design Gráfico

ABOUT NATASHA PENNA LIMA

I am passionate about innovation, data, and customer relationships. I work at the…

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