Nadia Jaferey
Senior Digital Advertising Strategist @Middle Seat
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WORK HISTORY
Senior Digital Advertising Strategist @Middle Seat
Cambridge, MA, US
Lead digital advertising strategy for major progressive clients, overseeing integrated direct donation, acquisition, and persuasion programs aligned with broader organizational and campaign objectives.Own end-to-end development of multi-platform media programs, including strategic planning, budget allocation, forecasting, execution, and ongoing optimization.Serve as a senior strategic advisor to clients, building trusted relationships and shaping messaging, rapid-response opportunities, and paid media strategy.Direct full-funnel paid media initiatives across Meta, Google, and other digital channels, with a focus on scalable fundraising and high-impact persuasion campaigns.Develop conversion-focused campaign strategy through audience targeting, messaging, creative direction, and landing page optimization.Produce performance analyses and strategic recommendations that inform decisions on messaging, targeting, channel mix, and media investment.Contribute to team leadership by training advertising staff on platform best practices, campaign strategy, and effective political digital advertising tactics.
EDUCATION
Emmanuel College (Boston)
Bachelor’s Degree, Political Science: International Relations and Comparative Politics
SKILLS
ABOUT NADIA JAFEREY
I\'m a digital enthusiast with a posting addiction and 4+ years of experience in paid advertising. I have a proven track record of using cross-channel marketing strategies to drive positive return on investment and long-term revenue growth for clients. I\'m well-versed in executing paid social, paid search, video, email, and SMS advertising campaigns from inception to completion for clients.
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