Michael Oliver

About Michael Oliver

I see marketing as more than a function, it’s the heartbeat of an organization’s voice, vision, and value. Over the past decade, I have built a career at the intersection of strategy and storytelling, using creative thinking and data-driven execution to engage audiences, empower teams, and drive business momentum.My journey began in the U.S. military, where I developed the discipline and mission-first mindset that continues to ground my work today. That experience instilled in me a deep respect for process, resilience in the face of ambiguity, and a collaborative leadership style that puts people and purpose at the center. Later, I transitioned into the classroom as a teacher and department chair, where I sharpened my communication skills and learned how to connect with diverse audiences, lessons that now inform every message I craft and every campaign I lead.As a senior marketing manager and former implementation leader, I have developed and scaled integrated campaigns across: Digital advertising Content strategy Inbound marketing Email automation Field engagementI have guided teams through regional and national initiatives and translated complex business needs into compelling narratives and scalable workflows. I have launched customer engagement programs, designed demand generation programs, and collaborated with sales and operations leaders to align marketing performance with pipeline goals.What makes my work successful is a blend of creative insight and a genuine passion for connection. I have led the charge on multi-channel campaigns that speak to the audience at every stage of the funnel, shaped webinar and content ecosystems that elevate brand credibility, and implemented automated nurture journeys that feel personal and purposeful. I am especially energized by the challenge of bringing consistency to fragmented systems, using tools like Salesforce Marketing Cloud, Meta Ads, LinkedIn Ads, and SEO-informed content strategies to unify the customer experience.Throughout my time at EVERFI, I have had the privilege of driving programs that grew the company from a growth stage startup through two acquisitions. I communicate with clarity and thrive in fast-paced environments where agility and collaboration are essential. Whether I am designing a full-funnel strategy, refining campaign performance, or elevating the brand’s voice, I bring a mindset of continuous improvement and a commitment to meaningful results.

Experience

1. Principal, Demand Generation Marketing Manager

   Everfi

   Jul 2022 — Present

   Develops, executes and refines EVERFI\'s demand generation marketing strategy for the district audience through multi-channel, Account-Based Marketing-influenced campaigns. Collaborates cross-functionally with internal and external teams to build content and campaigns that increase awareness, generate leads that drive growth at scale, and build loyalty among current network of district administrators.Notable Achievements:Demand Generation: Worked closely with District Team to identify key accounts then developed, executed, and optimized EVERFI’s first multi-channel paid ad strategy which has consistently exceed yearly MQL goals.Lead Conversion: Collaborated with internal teams to increase the MQL to SQL conversion rate by an average of 54% over three years.Project Management: Led cross-functional teams in a ten month project resulting in the ability to launch major biannual campaigns up to four weeks earlier and the District Team to run their own mini-campaigns throughout the year resulting in an average of 143% more meetings than before project.

Education

• Florida State University

  Bachelor of Arts

Skills

• E-Learning
• Team Leadership
• Management
• Staff Development
• Public Speaking
• Educational Technology
• Community Outreach
• Strategic Planning
• Customer Service
• Marketing
• Leadership Development
• Curriculum Design
• Training
• Teaching