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Sr Director, Demand Generation Marketing @Everfi
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WORK HISTORY
Sr Director, Demand Generation Marketing @Everfi
Washington, DC, US
At EVERFI, I lead the execution of comprehensive marketing strategies for our Financial and Community Digital Education Programs—driving end-to-end campaign design, content development, and multichannel delivery. My work directly fuels pipeline growth by generating high-quality leads, creating sales-ready opportunities, and enabling revenue-driving conversations through close alignment with the sales team.Key Responsibilities- Lead the adoption of Generative AI tools (Microsoft Co-Pilot, Azure OpenAI) to scale content development and streamline campaign workflows- Execute integrated demand generation and ABM strategies to increase brand awareness, customer acquisition, and pipeline velocity- Launch go-to-market campaigns for product rollouts using paid media, webinars, direct mail, and sales plays, optimizing for ROI and engagement- Manage cross-functional execution across digital, web, events, and product channels—leveraging A/B testing and analytics to refine performance- Build and manage channel partnerships to support content syndication, digital marketing, and co-branded campaigns that drive lead generation and market visibility- Analyze campaign performance using Salesforce, Qlik, and Demandbase to report on funnel metrics, revenue impact, and conversion trends- Deliver full-funnel B2B lead generation and nurture programs that blend data insights, advertising, content, social selling, and thought leadership- Oversee external agencies to improve SEO, paid media performance, and website optimization in alignment with demand goals- Apply marketing automation and analytics tools to measure effectiveness, uncover insights, and drive continuous strategic refinement.
EDUCATION
University of California, Davis
Certificate, Strategy of Content Marketing
AFTA Travel and Tourism College
Accredited Certificate III, Tourism
Central State University
Bachelor of Business Administration - BBA, Business Administration and Management, General
FIDM
AA, Merchandise Marketing
ABOUT DANIELLE BRUCE
I’m a growth-focused marketing leader with 14+ years of experience building enterprise…
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