Mishka Sandu

About Mishka Sandu

Results-driven Team Leader with 5+ years of experience in operations, sales, logistics, and event management. Skilled in optimizing CRM platforms like HubSpot, Microsoft Dynamics, and ServiceNow to improve team performance and lead conversion.I’ve led cross-functional teams across industries, reduced CRM lead response time by 40%, improved sales forecasting accuracy by 30%, and decreased shrinkage and attrition significantly through data-driven workforce planning.My career journey spans event execution, international sales operations, and e-commerce logistics. I’m passionate about building scalable systems, empowering teams, and delivering results that align with business goals.Let’s connect if you\'re interested in sales operations, CRM strategy, or leadership in fast-moving environments!

Experience

1. Team Leader

   River

   Jan 2024 — Present · Gurugram, IN

   Own and administer CRM platform, ensuring accurate data entry, pipeline visibility, lead lifecycle management, and cross-team accessibility.• Design and implement scalable sales processes, SOPs, and automation workflows to streamline lead handling, opportunity tracking, and post-sales coordination.• Monitor and analyze key performance indicators (KPIs), including lead conversion rates, SLA adherence, average handling time (AHT), TAT, quality scores, and sales forecasting accuracy. • Manage team performance matrices, track daily productivity, ensure adherence to KPIs, and conduct regular performance reviews, oneon-ones, and development planning.• Track and control shrinkage (planned/unplanned leaves, breaks, login adherence) through real-time monitoring, optimized scheduling, and reporting tools. • Analyze attrition trends, initiate retention plans, conduct skip-level meetings, and partner with HR to foster team engagement, growth, and satisfaction. • Collaborate cross-functionally with sales, marketing, finance, logistics, and IT to remove bottlenecks, resolve customer issues, and align operational strategies with business goals. • Drive continuous improvement initiatives by gathering feedback, optimizing CRM usability, automating reports, and reducing manual dependencies. • Ensure compliance with international sales regulations, including GDPR, trade documentation standards, and internal audit controls. Key Achievements: • Reduced CRM lead response time by 40% through workflow automation and dashboard optimization. • Improved forecasting accuracy by 30% by standardizing sales reporting metrics across regions. • Decreased shrinkage from 18% to under 8% and lowered voluntary attrition by 15% through strategic workforce planning and proactive team engagement. • Increased team productivity by 25% via implementation of real-time performance dashboards and gamified KPIs.

Education

• Institute of Management Technology, Ghaziabad

  PG Diploma, Business Administration and Management, General

• Jai Narain Vyas University

  Bachelor's degree, Economics

• IU International University of Applied Sciences

  Master's degree, International Mangement