Miranda Joondeph
Art Director at Balsam Brands | Art Director, Graphic Designer & Photographer | E-commerce & Lifestyle | Campaign Implementation & Telling Brand Stories | Wife & Boy Mom x2
- Role
- Art Director at Balsam Brands
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Miranda Joondeph
I’m an Art Director and multidisciplinary designer with over a decade of experience leading impactful creative work across digital, print, and brand. Currently serving as an Art Director at Balsam Brands, I guide the visual direction of seasonal campaigns that drive strong business results and elevate brand storytelling across global e-commerce channels.I bring a blend of artistic instinct and strategic thinking to every project. From concept through execution, I lead cross-functional teams, direct photo and video shoots, and shape digital experiences that are cohesive, trend-aware, and compelling. I thrive in collaborative environments where I can mentor designers, streamline workflows, and build creative systems that scale.Throughout my career, I’ve helped modernize brand identities, develop successful multi-channel campaigns, and produce work that resonates with real audiences. Whether I’m in Figma, behind a camera, or in the room setting a creative vision, I show up with clarity, attention to detail, and a deep passion for visual storytelling.Design is not just what I do—it’s how I connect, communicate, and lead with purpose.
Experience
Art Director
Oct 2025 — Present · Boise, ID, US
In my role as Art Director at Balsam Brands, I lead the development of compelling, cohesive creative across digital and print channels. I guide design work from concept through final delivery, mentor a team of senior designers, and collaborate cross-functionally to ensure our creative directly supports customer engagement and business objectives. This role combines hands-on design with strategic leadership, driving innovative brand expression across our omnichannel experience.I work closely with partners across Creative, Marketing, Merchandising, and eCommerce, as well as external production teams. I also lead team members across our U.S. and Philippines locations and directly manage two senior graphic designers.
Education
Montana State University-Bozeman
Bachelor of Fine Arts (BFA), Graphic Design
2011 — 2015
Laurel High School
Diploma, General
2007 — 2011
Skills
- Photoshop
- Illustrator
- Indesign
- Typography
- Print Publication Design
- Customer Service
- Portrait Photography
- Landscape Photography
- Photo Editing
- Web Design
- Nikon Dslr
- Graphic Design
- Adobe Creative Suite
- Advertising
- Creative Direction
- Photography
- Social Media
- Microsoft Office
- People Skills
- Office Management
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