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Mindaou Gu
Senior Director of Product Management @Linkedin
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WORK HISTORY
Senior Director of Product Management @Linkedin
Mountain View, CA, US
I lead the strategy, product, and teams behind LinkedIn’s multi-billion-dollar Ad Marketplace, the AI engines powering campaign planning, bidding, pricing, relevance, delivery, audience intelligence, offsite expansion, and emerging media formats.Highlights & Impact• Oversee end-to-end ad marketplace products and mechanics including bidding, pricing, pacing, optimization, model governance, ad density, identity graph, and feed monetization.• Lead a global, cross-functional team of 200+ people (including a 15-person PM organization supporting a 170-person Engineering team), overseeing all product lines of the Ad Marketplace.• Architected LinkedIn’s first AI-native campaign solution, Accelerate, delivering 25–70% ROAS improvement and transforming advertiser outcomes globally.• Launched and scaled new marketplace surfaces including LinkedIn Audience Network (offsite) and LinkedIn CTV, expanding LinkedIn’s reach beyond its native surfaces.• Lead executive-level alignment across CoreAI, Marketing, Engineering, Finance, and Sales to drive durable revenue and relevance across LinkedIn\'s $7B+ ads business.• Built LinkedIn’s internal AI Product Manager curriculum and train PMs across the company on AI systems thinking, marketplace design, and responsible innovation.
EDUCATION
National Central University
Bachelor's degree, Computer Science
UCLA Anderson School of Management
Master of Business Administration (M.B.A.)
Cornell University
Master’s Degree, Computer Science
SKILLS
ABOUT MINDAOU GU
AI Marketplace Product Executive- Builder of Multi-Billion-Dollar Ad Systems - Architecting the Future of AI Product Leadership Across Asia and Silicon ValleyI lead LinkedIn’s Ad Marketplace—the AI and economic engines powering more than $7B+ in annual revenue and shaping how one billion professionals experience advertising.My work centers on designing large-scale, AI-driven optimization systems that determine how ads are priced, delivered, ranked, and personalized across LinkedIn’s global ecosystem.Over the past decade, I’ve built and scaled some of the world\'s most impactful ad systems across LinkedIn, Criteo, and Baidu—from Dynamic Ads, to Baidu’s next-generation ad models, to LinkedIn’s cross-channel marketplace spanning onsite, offsite, and CTV. My leadership passion is equally foundational: developing the next generation of AI-native product leaders, building learning systems that accelerate PM growth, and creating global bridges between Asia and Silicon Valley to elevate ideas, talent, and innovation.I am now focused on leveraging this expertise to drive the next wave of generative AI application in commerce and content platforms.If you\'re building bold AI systems that move markets—or developing the talent who will—let’s connect.
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