Mike Akins
Sr. Leader / National CPG
- Role
- Team Leader- National Accounts at Ocean Spray Cranberries
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Mike Akins
Accomplished Top Tier sales and marketing executive with over 20 years consistently exceeding established sales/revenue targets and ROI objectives. Proven business development ability in building strategic relationships, high performance teams, and delivering results. Broad leadership background in sales management, national account management, innovative trade marketing, category management, coaching, need- based consultative selling and cross-functional team excellence. Areas of Expertise • Leadership, Strategic Planning & Vision, Sales and Marketing • Maximizing Sales, Profits, ROI, Create Value Solutions • Building Strategic Relationships, Alliances & Partnerships • Developing High Performing Sales Teams, Hiring, Coaching • Senior Executive Negotiations & Presentations • Business Development & Exceeding Plans, Growing Shareholder Value • Ability to quickly adapt and work with internal/external Cross Functional Teams • Top to Top Joint Account Business Planning, Increasing Distribution & Market Share • New Product Intro-Launch & Expansion • Custom Product Line Idea Development,Differentiation,Packaging needs by Specific Channel
Experience
Team Leader- National Accounts
Jan 2014 — Present · Tampa, FL, US
Education
University of Alabama
Bachelor of Science (B.S.)
Skills
- Competitive Analysis
- Trade Marketing
- Sales Process
- Leadership
- Strategy
- Shopper Marketing
- Budgets
- Market Planning
- Negotiation
- Market Research
- Cross-Functional Team Leadership
- Management
- Selling
- Business Development
- Strategic Partnerships
- Direct Sales
- Return on Investment
- Marketing
- Merchandising
- Sales Operations
- Strategic Planning
- Sales
- Account Management
- Consumer Products
- Product Marketing
- New Business Development
- P&L Management
- Marketing Strategy
- Pricing
- Entrepreneurship
- Go-to-Market Strategy
- Product Management
- Start-Ups
- Sales Management
- Categorization
- Marketing Management
- Retail
- Integrated Marketing
- Fmcg
- Brand Management
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