Michelle Ruiz-Ponce

WORK HISTORY

EDUCATION

ABOUT MICHELLE RUIZ-PONCE

With over 20 years of experience, I am a seasoned brand marketing and communications executive known for developing and executing disruptive integrated marketing campaigns for Fortune 500 companies. I excel in driving results through strategic insights and innovative marketing approaches, with a track record of delivering highly visible, award-winning campaigns and programs that intersect with culture, address issues, and mobilize action.Passionate about DEI and leveraging cultural insights, I specialize in developing campaigns that resonate with diverse audiences, engage in social dialogue, drive brand growth, and exceed bottom-line results.Additional Highlights-Building a Brand-Culture Connection: Led the relaunch of Silk’s Nextmilk disruptive Gen Z plant-based campaign; launched Facebook’s We The Culture - first Black Creator Accelerator Program. Catalyst in redefining the consumer target for P&G’s U.S. Hispanic CRM (Orgullosa) accelerating growth from 200K to 1MM users in less than a year-Leading Brand Stewardship: Restaged advertising and PR agency’s positioning, brand identity, communications, and social marketing strategies-Developing Disruptive Marketing Strategies: Authored ICF Next’s DEI positioning and agency offering and co-led Constellation Brand’s cultural report to U.S. and global Beer and C-suite division-Spearheading Organizational Transformation: Rebuilt and optimized cross-functional teams of 25+ to increase productivity, enhance client experience, and deliver best-in-class work-Leading Client Portfolios and New Business Pipelines: Expert at managing multimillion-dollar portfolios ($5MM+) and establishing collaborative partnerships that yield new business opportunities. Consistently have grown existing business by 50% in revenue or acquired an average of 2-3 new clients at agency posts.Areas of Expertise:Strategic Planning | Brand Marketing & Communications | Branding | Sponsorships & Partnerships | Content Production | DEI & Gen Z Marketing | Social Media & Influencer Marketing | Global Communications | Consumer Insights | Team Leadership & DevelopmentI am open to connecting with like-minded professionals and discussing opportunities to collaborate on impactful projects. Let\'s connect!