Michael Burgner

About Michael Burgner

Passionate about creating content and building brands. Learning and embracing new technology to help drive results and engagements. Everyone has the ability to achieve their vision for their brand they may just not know how to get there. I have specific goals of bringing the most engaging content to the Consumer with as little resistance as possible. I enjoy fostering relationships and learning something from every experience. I will succeed in my goals.

Experience

1. Associate Director Ad Operations

   Cognitiv

   Jul 2025 — Present · New York, NY, US

   As a senior member of the Ad Ops team at Cognitiv, I advise on event and training data along with creative strategy and qa for our most strategic clients while serving as a cross-functional expert and mentor. I’m excited to be at the forefront of applying deep learning to advertising. Building new workflows, unlocking new possibilities, and helping shape how advanced automation drives performance. My role spans technical execution, data strategy, leadership, and internal enablement.Let me know if you want to punch that up even more or tailor it for a particular audience. Campaign Activation & ExecutionIndependently manage end-to-end campaign setups across all formatsQA ad tags and creatives, generate tags, and configure campaign shells based on SSOTs and IOsUpload tags to internal DSP and set up attribution pipelinesMonitor impression delivery and resolve discrepancies Data Strategy & ImplementationIdentify usable custom data on clients sites and appsGenerate first party pixels and implementation guidesParse data using regex and sql, working closely with the analytics team to gain the most accurate insights tailored to client goalsManage and monitor data paths to ensure training data readiness(liveramp, s3 etc.)🤝 Cross-Functional CollaborationAct as the primary Ad Ops contact for Sales, CS, Data Science, EngineeringTroubleshoot novel technical issues across teamsAssess feasibility of client-specific requests and offer alternative solutionsEscalation point for internal teams and junior ops staff🧑‍ Team Leadership & DevelopmentManage and mentor junior Ad Ops team membersSupport career development through coaching and formal reviewsAct as internal product expert for all Cognitiv Ad Ops tools Billing & ReportingOwn the QA and delivery of billing documents to finance for managed service campaignsTrack and report usage of third-party vendors for invoicing and billing accuracy

Education

• Binghamton University

  Bachelor of Arts (B.A.), Cinema

  2012 — 2016

Skills

• Construction
• Customer Service
• Social Media
• Management
• Positive Personality
• Food Service
• Time Management
• Microsoft Office
• Volunteering
• Leadership
• Microsoft Word
• People Skills
• Productions
• Stagehand
• Social Networking
• Sports