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Marie-Eve Reid
Digital Marketing & Campaigns, Contractor @PFX Group
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WORK HISTORY
Digital Marketing & Campaigns, Contractor @PFX Group
EDUCATION
McGill University
Graduate Diploma, Public Relations and Communications Management
Concordia University
Bachelor, Honors Western Society and Culture (Liberal Arts College), with a Minor in Art History
CEGEP - John Abbott College
DEC, Sciences
Concordia University
Master of Business Administration - MBA, Focus on Marketing
ABOUT MARIE-EVE REID
A MBA & Liberal Arts educated professional with 15yrs of experience building/executing B2B enterprise marketing strategies for leading edge tech and technical brands.WHO I AM: Conciliator. Crafter. Facilitator. Bookworm.Relationship-driven, Positioning-centric: champion of cross-functional collaboration.Idiosyncratic, Intrepid Innovator: Holistic upstream solutions to chronic downstream problems.Happy Warrior, Servant Leader: perceptive nurturer, astute observer, analytically rigorous.WHAT I DO BEST: Orchestrating Serendipity. Deconstructing Obstacles. Converging Perspectives. Sparking Delight.Pipeline-focused, Brand-driven: unified campaign systems for sophisticated, integrated ABM motions.Orchestrating Multi-Channel Campaigns/Curating events: nurture-centric, education-driven, galvanizing organization-wide buy-in & foundational cooperation frameworks.HOW I DO IT: Curiosity. Integrity. Objectivity. Velocity. Authenticity. Technical-to-English Translation: wordsmith, objective-driven storyteller. ROI-Centric & Data-Driven, Decisive & Conscientious Decision-Maker: leveraging neuromarketing, behavioral economics, & deep subject matter expertise.Process Optimization, Prompt Engineering: Agentic Ai workflow automation to scale iteratively, thoughtfully, constructively.WHY I GET IT DONE: Catalytic. Eclectic. Systematic. Pragmatic. Growth catalyst, systems-approach to problem solving: platform-agnostic, elastic methodology. Voracious learner, ever optimizing the parameters for success.Full stack, B2B marketing strategist who is equal parts creative and analytical.Experienced in scaling businesses, and dexterously navigating fast-paced environments, adapting strategy to meet the moment, and building to balance.
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