Meg Davis

About Meg Davis

A highly skilled marketing professional with 25+ years\' experience successfully…

Experience

1. Director of Enterprise Marketing

   Bentley Systems

   May 2011 — Present

   Enterprise Marketing Director, Bentley Infrastructure Cloud Direct marketing initiatives for Bentley Infrastructure Cloud. Powered by the iTwin Platform and seamlessly integrating with Bentley’s engineering applications, Bentley Infrastructure Cloud enables better creation, delivery, and ongoing operation of better infrastructure through digital twins and provides organizations with opportunities to improve collaboration, productivity, and quality. Industry Marketing Director, Roads and Bridges Develop and execute the global go-to-market strategy for the Road and Bridge industry sector. • Analyze competitive and industry trends to develop market and product strategy. Develop strategic campaigns to help increase awareness, demand, and adoption. • Create thought leadership and sales enablement content using storytelling case studies, videos, articles, webinars and presentations to support market growth. • Drive account-based marketing strategies to increase alignment and streamline sales cycles. • Work with PR, product management, business development, partners and sales to execute marketing plans including industry-level positioning, messaging, and solution launches. • Manage AASHTO relationship including events, speaking engagements and STEM student program. Global Senior Product Marketing Manager, Transportation Asset Management Directed global product marketing initiatives supporting transportation asset management products. • Drove product launch and rollout activities including product launch plans, beta programs, collateral, website content, presentations, sales tools, analyst relations, PR, and social media. • Designed and executed go-to-market plans for road and rail product lines utilizing competitive analysis, targeted messaging, positioning and lead generation campaigns. • Developed campaigns and promotions to drive new business and upsell customers through webinars, social media, videos, blogs, whitepapers, case studies and articles.

Education

• University of California, Berkeley

  BA, Political Science

• University of San Francisco

  Master of Business Administration - MBA

Skills

• Marketing
• Salesforce.com
• Saas
• Marketing Management
• Go-to-Market Strategy
• Partnership Marketing
• Crm
• Sales Enablement
• Competitive Analysis
• Strategic Planning
• Cross-Functional Team Leadership
• Social Media Marketing
• Integration
• Strategy
• Product Development
• Market Research
• Strategic Partnerships
• Product Marketing
• Sales Support Tools
• Product Management
• Public Relations
• Program Management
• Marketing Strategy
• Product Launch
• Solution Selling
• Management
• Enterprise Software
• Industry Analyst Relations
• Business Intelligence
• Demand Generation