Meaghan Tullis

Experience

1. Manager, Digital Media & Content

   Philadelphia Phillies

   Apr 2021 — Present

   Direct supervisor and mentor to collaborative social media content team comprised of one social media coordinator, one part time social media specialist, one digital content video producer and one digital designer Leads the creative content and strategy of brand social media with a following of over 5 million that is consistently in the top ranks of Major League Baseball club accounts Primary Instagram publishing manager for the 2022 postseason, leading all clubs in engagement rate (4.9%), total engagements (7.73m) and growth rate (16.21%) Overhauled the social media brand standards across channels through the development and implementation of creative vision and brand guides Assesses trends and competition on social media to identify strategic areas of improvement Collaborates with internal stakeholders to better understand the complete brand picture and how social media can serve them Art Direct annual brand guides, photoshoots and social media hype/kickoff videos for regular season and postseason use for digital and OOH advertising and content Lead specialist for live content coverage including Spring Training workouts, regular season games, and jewel events such as All-Star and MLB postseason Develops and maintains player content marketing initiatives, primarily through the sourcing and delivery of assets for personal social media accounts Builds creative social media solutions for sponsorship partners while then overseeing the creation and execution of assets (partners: Independence Blue Cross, Herr’s, Toyota, DraftKings, TheraBody, The GIANT Company, Citizens, Golden Nugget Jewelers) Facilitates productive relationships with creative agencies to enhance brand image Successfully launched and maintain ancillary club accounts for Citizens Bank Park and Phillies Player Development Liaison between club and Major League Baseball for all digital and mobile initiatives

Education

• Archmere Academy

  High School

  2006 — 2010

• Saint Joseph's University

  Bachelor's Degree, Marketing, Economics

  2010 — 2014

• Rhode Island School of Design

  Certificate, Graphic Design

  2023