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Matthew Richards
Business Development Manager, U s @Mindgruve
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WORK HISTORY
Business Development Manager, U s @Mindgruve
Austin, TX, US
Managing new business development with strategic partnerships, precision lead generation, outbound outreach, pipeline growth, sales enablement, and US revenue growth.We are a global, independent marketing agency comprised of strategists, creatives, media experts, data scientists and engineers from around the world driven by one common purpose — create groundbreaking work that helps brands drive business growth.
EDUCATION
Texas State University
Bachelor of Business Administration - BBA, Finance, General
Temple College
Associate of Arts - AA, General Studies
ABOUT MATTHEW RICHARDS
I didn’t set out for a career in sales and marketing. I started as a would-be financier but quickly detoured into early-stage SaaS with big goals, fast learning curves, and a front-row seat to how growth actually happens when resources are tight and expectations are high. That experience pulled me toward the work I enjoy most: helping teams turn strategy and momentum into real outcomes.Today, I’m at Mindgruve, an independent media, data, and technology agency, where my role spans outbound business development growth, mid-market sales, content + conference strategy, and close partnership with teams across the U.S, UK, Germany, and LATAM. I spend my time helping brands navigate complexity across retail, lead gen, and digital, with a focus on smarter media, better signals, and more confident decisions powered by data and AI.Previously, I led and scaled teams at Adlucent (now part of BarkleyOKRP), which shaped shaped how I work today: curious by default, direct when it matters, and deeply collaborative. I care about signal quality, measurement, and the stories data actually tells, especially when digital meets retail, in-store, and real-world behavior.If you’re navigating growth across complex channels, markets, or customer journeys, I’m always open to a thoughtful conversation.Outside of work, you’ll find me enjoying the Hill Country of Texas, adding to a modest coin collection, or getting underwater (Scuba or snorkeling) whenever possible.
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