Find Unlimited Emails.For Free.
Discover prospects, find their business emails, and build your pipeline with Unifers.
Start for FreeMatt Crawford
Head of Strategic Programmes @Silver Fern Farms Ltd
Signup · Get unlimited contacts
WORK HISTORY
Head of Strategic Programmes @Silver Fern Farms Ltd
STRATEGY | SUPPLY CHAIN DEVELOPMENT | GLOBAL TRADEI am a strategic business leader specialising in supply chain development, value chain creation, and international trade. With a background in government relations, strategy, and market expansion, I have built my career around identifying and driving new business opportunities, developing strong industry partnerships, and optimising the efficient movement of products across global markets.HEAD OF STRATEGIC PROGRAMMESAs Head of Strategic Programmes at Silver Fern Farms, my role is focused on developing and implementing innovative business strategies. I am responsible for creating and optimising supply chains to launch premium, value-added products such as nutraceutical ingredients, specialised offal products, and high-quality pet food.I lead strategic initiatives across international markets, significantly expanding Silver Fern Farms\' global reach. My work involves crafting robust business models that transition our product offering from traditional meat sales into higher-margin categories. Additionally, I manage complex projects designed to enhance trade flows, logistics efficiency, and market access while closely monitoring global market trends and consumer demands to drive innovation.Currently, I am heading key programmes in nutraceuticals, developing freeze-dried organ supplements for the global wellness industry, and establishing end-to-end supply chain solutions for the pet food industry. My role also includes leading market expansion initiatives into the US and China, navigating regulatory landscapes and logistics to create seamless direct-to-market solutions.SILVER FERN FARMSSilver Fern Farms is New Zealand’s leading producer of grass-fed, sustainable meat products, recognised worldwide for exceptional quality, integrity, and traceability.
EDUCATION
University of Auckland
Master’s Degree, Political Science and Government
ABOUT MATT CRAWFORD
STRATEGY | SUPPLY CHAIN DEVELOPMENT | GLOBAL TRADEI am a strategic business leader specialising in supply chain development, value chain creation, and international trade. With a background in government relations, strategy, and market expansion, I have built my career around identifying and driving new business opportunities, developing strong industry partnerships, and optimising the efficient movement of products across global markets.HEAD OF STRATEGIC PROGRAMMESAs Head of Strategic Programmes at Silver Fern Farms, my role is focused on developing and implementing innovative business strategies. I am responsible for creating and optimising supply chains to launch premium, value-added products such as nutraceutical ingredients, specialised offal products, and high-quality pet food.I lead strategic initiatives across international markets, significantly expanding Silver Fern Farms\' global reach. My work involves crafting robust business models that transition our product offering from traditional meat sales into higher-margin categories. Additionally, I manage complex projects designed to enhance trade flows, logistics efficiency, and market access while closely monitoring global market trends and consumer demands to drive innovation.Currently, I am heading key programmes in nutraceuticals, developing freeze-dried organ supplements for the global wellness industry, and establishing end-to-end supply chain solutions for the pet food industry. My role also includes leading market expansion initiatives into the US and China, navigating regulatory landscapes and logistics to create seamless direct-to-market solutions.SILVER FERN FARMSSilver Fern Farms is New Zealand’s leading producer of grass-fed, sustainable meat products, recognised worldwide for exceptional quality, integrity, and traceability. Within the business, our Fifth Quarter division specialises in innovative optimisation of the whole animal, ensuring high-value byproducts—including offal, organ supplements, and premium pet food ingredients—reach international markets.OUR CUSTOMERSOur customers value the unique New Zealand provenance of our products, which are grass-fed, fully traceable, and free from antibiotics and hormones. They rely on our robust supply chain integrity, efficient logistics, and risk-free sourcing. Silver Fern Farms maintains a deep commitment to regenerative and sustainable farming practices, ethical production, and environmental care, delivering consistently reliable, high-quality products to meet growing global demand.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.