Andrew McCutcheon

General Manager - Sales @Silver Fern Farms Ltd

Auckland, NZ

Open Country Dairy is New Zealand’s largest independent Dairy processing company and the World’s second largest producer of Whole Milk Powder. Open Country Dairy is a multi-billion dollar business and processes 2 billion liters of milk per year and exports 98% of the Dairy products produced. The General Manager role is responsible for developing and executing the Sales and Customer engagement strategy, Product Innovation and managing an International sales team of 25 based in New Zealand and overseas markets.Key achievements• Lead an ambitious sales growth strategy that has successfully delivered more than 150% volume growth in six years.• Lead an innovation programme that transformed Open Country’s product range to create a $1.8B “value-add” range that met Customers specific “application” requirements.• Created and executed the Customer Digital Strategy. Implementing a digital customer marketplace and customer service hub. Developing a new ‘game changing’ digital platform that will transform how customers buy dairy ingredients.• Successfully created and executed a sales strategy that transformed Open Country’s culture from a “commodity” seller to “Customer Value” focused market leader.• Designed a portfolio of unique strategic supply solutions that met customer’s requirements and protected Open Country’s profit from the volatility of the global dairy market.• Lead a HR strategy that delivered the team culture and the team’s personal skills to deliver +150% exceptional growth.

Northumbria University

BA HONS, Business Studies