Mathieu Gomez

Field Marketing Manager Grand-ouest @Red Bull

FR

Sports & Culture Marketing• Maximize a strong ROI by creating and supporting key events/scenes/marketing opportunities• Activate Red Bull Athletes, Events and Properties• Identify relevant scenes for the market through opinion leaders and build a sustainable relationship with local authorities to facilitate the execution of Red Bull marketing activities.• Develop new ideas with a local network2. Communications• Set the market communication strategy and desired for national programs and regional priorities and local branded events.• Prioritize resource allocation in relation to media outcome to ensure maximum ROI.• Deliver local media output for Red Bull programs, athletes, projects and events.• Build solid relationship with local media outlets including general market, key scene focused and campus media.3. Consumer Collecting: Student Marketeers Program - Ensure the SM engages new users and drives trial to expand the consumer base. Work with sales counterparts and utilize well-trained Student Marketeer University as a work force for events and projects- Lead Convenience Store sales program - Set goals for SM Program to ensure the implementation of the strategic focus in market.4. Identify and selectively support collaborative sales and marketing opportunities- Work with the area sales team to ensure that marketing initiatives and programs are leveraged across the sales channel and the brand image is brought to life within the On Premise environment and with key distribution partners and customers- Actively participate in meetings with sales team to align marketing & sales strategies.5. Management & Administration- Recrut, train, manage & develop a team of 4 Field Marketing Specialist- Ensure the operation of SM program ( 50 HC Students Marketeers)- Develop field marketing plan and budget in close collaboration with national specialists- Manage expending, budgetary authorization and other administrative.