Masun Denison
Director Global Footwear & Equipment Accessories @adidas
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WORK HISTORY
Director Global Footwear & Equipment Accessories @adidas
San Diego, CA, US
Member of Executive Leadership Team with full ownership of global category performance-Delivered 30% revenue growth over a 6-year period through performance innovation & lifestyle expansion-Drove initiatives that increased gross margin from 49% to 56%, significantly improving operating profit-Provide strategic direction & leadership to a global team of 15 across product, design, and development-Lead the global innovation strategy, delivering performance platforms that reinforce premium positioning-Achieved #1 market share in Japan with an all-time industry high of 35% through dial closure leadership-Extended iconic brand franchises into new categories, driving lifestyle crossover and consumer growth-Partner with global athletes and collaborators to strengthen brand credibility and reach-Align cross-functional teams across Finance, Marketing, and Digital to ensure execution excellence
EDUCATION
Humboldt State University
BS, Business Administration, Economics
SKILLS
ABOUT MASUN DENISON
Global business and product leader with 20+ years of experience in the footwear, apparel, and accessories business. Proven track record of delivering sustained double-digit growth, expanding global market share, and scaling consumer-led product franchises from concept to global retail. Deep expertise in full P&L ownership, cross-functional leadership, and leading high-performing global teams. Recognized for driving innovation, strengthening brand relevance, increasing top and bottom-line sales, building short/mid/long-term strategy, and providing strong leadership Key strengths include-Driving revenue growth and margin expansion through disciplined portfolio strategy and operational execution -Scaling consumer-led product franchises from concept to global retail -Leading cross-functional organizations across product, marketing, finance, merchandising and sales -Delivering innovation platforms that strengthen brand positioning and premiumization-Utilizing athlete and consumer insights to improve product performance & story telling-Building new categories and high-margin businesses within global brands-Exciting internal and external stakeholders through impactful presentationsPassionate about building brands, leading teams, and operating at the intersection of product, consumer, and business performance.
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