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Philana-Lee Gouws
Category Manager, Originals Men s Apparel @adidas
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WORK HISTORY
Category Manager, Originals Men s Apparel @adidas
Portland, OR, US
EDUCATION
University of Pretoria
B.S., Human Movement Science
University of Nevada-Las Vegas
M.S., Biomechanics
University of Pretoria
B.S. Honors, Exercise Science
SKILLS
ABOUT PHILANA-LEE GOUWS
Strategic and consumer-focused merchandising leader with 15 years at adidas across North America, Global, and Emerging Markets. Proven success in driving category growth through end-to-end assortment planning, key item lifecycle management, and localized product creation.Skilled in translating NAM consumer, industry, and market insights into commercially relevant ranges across DTC and wholesale. Known for leading high-performing, inclusive teams and collaborating cross-functionally to land the right product, at the right time, for the right consumer.
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