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Martin Aarseth Karlsen
Member of the Communications Cloud Product Advisory Council @Salesforce
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WORK HISTORY
Member of the Communications Cloud Product Advisory Council @Salesforce
Oslo, NO
I have been invited by Salesforce to join the Product Advisory Board for Communications Cloud on behalf of Telenor.
EDUCATION
Central European University
Political Economy, Economics, Political Science and Government
BI Norwegian Business School
Bachelor, Arts and Management
BI Norwegian Business School
Master of Science, Politcal Economy
SKILLS
ABOUT MARTIN AARSETH KARLSEN
Driving CRM Transformation at Telenor NorwayTelenor Enterprise is on a radical transformation journey — and my role is to harness the power of Salesforce to make it happen.As Product Owner & CRM Chapter Lead, I lead the development and evolution of Salesforce across Telenor’s enterprise division. I define and drive the CRM strategy, aligning it with Telenor’s long-term ambitions toward 2030. A key part of my work is shaping and maintaining the roadmap, prioritizing new features, and ensuring that Salesforce delivers value across multiple entities and departments.Today, Telenor’s Salesforce footprint spans Sales Cloud, Service Cloud, Experience Cloud, Communications Cloud, CRM Analytics, Data Cloud, and more.With over 15 years in the telco industry, I have built extensive experience as both a business analyst and project manager, specializing in optimizing business processes through Salesforce. In 2023, I was honored to join Salesforce’s Product Advisory Council (PAC) for Communications Cloud, collaborating with global telco leaders to influence the product’s direction and ensure it meets real customer needs. In 2024, I was invited to Dreamforce to showcase the groundbreaking Salesforce work we’re driving at Telenor. I’m passionate about transforming the way telcos connect with customers — turning complex technology into real business value.#Telenor #Telco #Salesforce
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