Martha I. Perez

About Martha I. Perez

I\'m a Strategic Growth & Project Management Consultant specializing in helping ABA and mental health practices launch innovative, revenue-generating offers that aren\'t tied to billable hours. If you\'re looking to create digital products, courses, or expand your services list, I\'m here to guide you every step of the way.With over ten years of experience as a Behavior Analyst and four as an Executive Coach to industry CEOs, I understand the challenges organizations are facing today—thinning margins, rising operational costs, staffing issues, insurance battles, reimbursement delays, and so much more…The most common? Non-diversification of revenue.In 2020, I began coaching and consulting with ABA company executives across the U.S, helping them turn their innovative ideas into profitable offers. Since then, I\'ve helped leaders successfully launch podcasts & paid communities, mental health groups, online certification courses, and more. Some of my clients have generated five figures in a single week from a course launch, while others have seen over $4.5 million in gross profit increase in a single year from expanding their list of services! See my testimonials below:🧱 Strategic Planning:Provides a comprehensive roadmap for your product launch. We dive deep into product discovery, market and competitive analysis, pricing strategy, and brand story building. By the end, you\'ll have a clear understanding of your target audience, defined goals, and a solid action plan, ensuring a strong foundation for successful product launches. Project Management:Following the construction of your strategic plan, I\'ll break down your main project into manageable mini-projects & oversee their execution from start to finish. I\'ll establish data collection methods and KPIs to track progress, refine your brand story, and create an effective digital marketing strategy to promote your offer to the right audience. This hands-on management ensures your projects are completed efficiently and successfully.🤝 Strategy Sessions:Perfect for gaining clarity on your ideas, these three-hour intensive sessions help you identify the next steps to move forward. We\'ll discuss what you have, what you want, and map out 1-2 actionable steps to get you closer to the latter. This service is ideal for former clients and business owners needing immediate guidance and a clear path to start their projects.If you\'re ready to bring your idea to life, let\'s schedule a discovery call. See the link in my headline for more info.

Experience

1. Executive Business Coach & Marketing Strategist

   Martha I. Perez, Llc

   Dec 2020 — Present · Miami, FL, US

   Guided executive leaders in gaining clarity on organizational vision and growth strategy—facilitating high-impact coaching sessions, securing leadership buy-in, and driving company-wide alignment. & : Advised executives of multimillion-dollar ABA companies on leadership development and scalable business expansion—driving organizational clarity and up to a $4.5M surge in gross profit within one year: Increased inbound leads by 50% and boosted client retention by 40% by designing high-converting sales funnels, optimizing customer touchpoints, and automating lead nurturing workflows: Executed a LinkedIn content strategy that boosted engagement by 60% and generated inbound client inquiries—leveraging industry insights, conversion-driven copywriting, and social storytelling.

Education

• Florida International University

  Bachelor of Arts - BA, Psychology with a concentration in Applied Behavior Analysis

  2008 — 2012

• Lasell University

  Master of Science, Management with a concentration in Marketing

  2017 — 2019