Phifér

WORK HISTORY

EDUCATION

SKILLS

ABOUT PHIFÉR

A leader in creative strategy development with 12+ years of experience in global entertainment advertising. Phifér brings a unique culturally informed vision that transforms a brand-led marketing campaign\'s creative strategy into bold, engaging content, from ideation to execution while always raising the bar on creative expression.Currently Head of Cultural Marketing at Emmy Award-winning Lena Waithe’s production company Hillman Grad, leading marketing, social, and cultural promotion for the company and its projects. Phifér’s work has been featured in Vogue, Elle, Variety, The Hollywood Reporter, AdWeek, Forbes, Vanity Fair, Refinery29 and The New York Times.He oversees all brand partnerships for the company, including Indeed: Rising Voices Season 1; AT & T’s “Artists You Should Know” Series; StockX’s “Lena Waithe & Láolú Campaign For A Cause;” the Hillman Grad Care-Package Series featuring 15 POC brands; and the Been Free: Incarcerated Artists NFT Project with Huma House. He also supervised Waithe’s partnerships with Mercedes-Benz, Häagen-Dazs, Adidas, and The North Face. Plus, he created and executed an in-store campaign with Sephora in support of support Black-owned brands and creators, which included the “Hall of Black Beauty,” a visual celebration of the contribution Black creators are making in the space of beauty with live music performances, and the “We Built This” interview series highlighting founders of Black brands. Additionally, Phifér spearheads Hillman Grad’s digital branded content.Phifér also executes the company’s experiential activations, earning a Webby Award nomination for “Master of None Presents Moments in Love: A Music Experience,” a live music experience featuring performances by Black queer R&B artists, as well as a taped conversation between Waithe and Grammy-winning singer Maxwell.