Mariana Vitória

Commercial Manager @Worten Portugal

Lisboa, PT

Category Manager | Refurbished Technology | Worten PT & SPResponsible for the strategy and management of the refurbished technology category (laptops and gaming consoles) across Portugal and Spain, driving growth, profitability, and a competitive value proposition aligned with circular economy principles.• Category Strategy, Market & Business Development: Define commercial strategies based on market analysis, consumer trends, and competitive landscape, identifying growth opportunities, portfolio expansion, and strategic partnerships.• Assortment & Positioning: Manage and optimize the product portfolio, ensuring the right balance between quality, performance, and price, with strong competitiveness versus new products.• Partnerships & Suppliers: Manage relationships with refurbishment partners, negotiate commercial terms, and identify new sourcing opportunities to strengthen competitiveness and stock availability.• Pricing & Profitability: Define pricing and margin strategies to ensure competitive positioning while maximizing category profitability.• Commercial Planning & Promotions: Execute key campaigns (Back to School, Black Friday, gaming peaks), optimizing sell-through and stock rotation.• Lifecycle & Quality Management: Oversee product lifecycle, ensuring quality standards, compliance, and effective aging control.• Performance & KPIs: Monitor sales, margin, rotation, and stock to support data-driven decision making.• Omnichannel: Align strategy across physical stores and online channels, ensuring consistency in offer and customer experience.• Sustainability: Promote refurbished solutions, contributing to circular economy and more accessible technology.

ISCTE Business School

Licenciatura

Uniwersytet Ekonomiczny w Poznaniu

Licentiate degree

Escola Secundária de Gago Coutinho

Ensino Secundário

ISCTE Business School

Mestrado