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Maryana Bossolani
Crm and Automation Manager @Worten Portugal
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WORK HISTORY
Crm and Automation Manager @Worten Portugal
PT
EDUCATION
NOVA IMS Information Management School
Information Managements with specialization in Knowledge Management and Business Intelligence
UFSCar - Universidade Federal de São Carlos
Bacharelado
ABOUT MARYANA BOSSOLANI
CRM & Data Professional with over five years of experience leading CRM, data, and marketing automation projects in international SaaS and e-commerce environments. Led strategic initiatives at Worten, where she transformed a minimally segmented CRM into a highly automated operation with over 140 personalized customer journeys, that significantly enhanced e-commerce performance and customer engagement. Expert in Salesforce Marketing Cloud, data segmentation, campaign personalization, and analysis using SQL and Power BI. At NeoAssist, contributed to the implementation of HubSpot CRM for B2B operations, structuring processes and optimizing lead and opportunity management. Brings a strong analytical mindset and results-driven approach, with proven experience in agile methodologies and cross-functional collaboration between technical teams (marketing, data, and tech) and business stakeholders—translating strategic goals into concrete, customer-centric solutions.
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