Malissa Luckett
Social Media & Influencer Manager @Stanley Black & Decker, Inc.
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WORK HISTORY
Social Media & Influencer Manager @Stanley Black & Decker, Inc.
US
Launched CRAFTSMAN’s first-ever ambassador program — the #CRAFTSMANCrew — driving 20M+ impressions and establishing a scalable influencer framework for the brand • Lead all social media and influencer marketing strategy across platforms, aligning content with brand goals and audience behavior • Spearheaded social-first campaigns that elevated brand storytelling and community engagement • Played a key role in bringing all organic social content creation in-house, resulting in 10+ viral videos within one year • Nearly doubled TikTok following in under 12 months, growing the brand’s presence from 16K to 22.4K+ followers organically
EDUCATION
Florida Atlantic University
Bachelor's degree, Multimedia Journalism
ABOUT MALISSA LUCKETT
Experienced and results-driven Social Media & Influencer Manager with three years of…
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