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Lynne Brennen

Director of Program Experience @Blue Engine Collaborative

Montclair, NJ, US
EMAILS
l••••@blueenginecollaborative.com
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2019 — Present

Director of Program Experience @Blue Engine Collaborative

Blue Engine Collaborative is a team of senior news leaders, consultants, coaches and advisors with wide-ranging experience in serving the needs of the news ecosystem. The team includes some of the world’s leading experts – all practitioners not theorists – in every area of journalism sustainability (driving digital audience growth and engagement, revenue and revenue diversification, consumer marketing, product development, data and insights, etc.) and in empowering teams to lead successful change efforts (organizational strategy, skill building, performance-driven change principles, etc.) We have been coaching news organizations of all sizes since 2016.(The name Blue Engine is derived from the children’s storybook ‘The Little Engine That Could’ – we believe in helping individuals and teams “get up over the mountain” and doing so with support, kindness, and respect.) We work only on mission-first initiatives that we believe help foster a more equitable and informed society.

EDUCATION

N/A

Boston University Questrom School of Business

MBA

N/A

Northwestern University

Bachelor of Science (BS)

SKILLS

Digital MarketingAnalyticsStrategyE-CommerceCustomer AcquisitionMarket ResearchSales & Marketing LeadershipLeadershipCirculationMarketing ManagementDigital StrategyCrmAdvertisingOnline MarketingIntegrated MarketingCustomer RelationsDirect MarketingMobile DevicesManagementSubscriptionProduct DevelopmentDatabase MarketingMarketingStrategic PartnershipsStrategic PlanningMarketing Strategy

ABOUT LYNNE BRENNEN

As a leader at the intersection of publishing and digital marketing, I specialize in…

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