Lynne Brennen
Coach and Advisor Helping Media Organizations Achieve Audacious Goals and Grow Profitably in Competitive Environments 🎯
- Role
- Director of Program Experience at Blue Engine Collaborative
- Location
- Montclair, NJ, US
- LinkedIn followers
- 500 followers
About Lynne Brennen
As a leader at the intersection of publishing and digital marketing, I specialize in…
Experience
Director of Program Experience
Jan 2019 — Present
Blue Engine Collaborative is a team of senior news leaders, consultants, coaches and advisors with wide-ranging experience in serving the needs of the news ecosystem. The team includes some of the world’s leading experts – all practitioners not theorists – in every area of journalism sustainability (driving digital audience growth and engagement, revenue and revenue diversification, consumer marketing, product development, data and insights, etc.) and in empowering teams to lead successful change efforts (organizational strategy, skill building, performance-driven change principles, etc.) We have been coaching news organizations of all sizes since 2016.(The name Blue Engine is derived from the children’s storybook ‘The Little Engine That Could’ – we believe in helping individuals and teams “get up over the mountain” and doing so with support, kindness, and respect.) We work only on mission-first initiatives that we believe help foster a more equitable and informed society.
Education
Boston University Questrom School of Business
MBA
Northwestern University
Bachelor of Science (BS)
Skills
- Digital Marketing
- Analytics
- Strategy
- E-Commerce
- Customer Acquisition
- Market Research
- Sales & Marketing Leadership
- Leadership
- Circulation
- Marketing Management
- Digital Strategy
- Crm
- Advertising
- Online Marketing
- Integrated Marketing
- Customer Relations
- Direct Marketing
- Mobile Devices
- Management
- Subscription
- Product Development
- Database Marketing
- Marketing
- Strategic Partnerships
- Strategic Planning
- Marketing Strategy
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