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Lottie Ikonen
Head of Digital Content and Trusted Local News @Newsquest Media Group
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WORK HISTORY
Head of Digital Content and Trusted Local News @Newsquest Media Group
Responsible for:• Growing Newsquest’s digital audience, page views and subscriptions via the company’s newsroom-based journalists• Developing and enabling the highest quality of trusted local news digitally, from our newsroom-based journalists• Managing and overseeing the work of the digital optimisation team (DOT), who provide training and targeted support company-wide• Building closer ties with product team, commercial and editorial in order to achieve maximum audience growth and revenue
EDUCATION
Brighton College
GCSEs & A-levels
Cardiff University / Prifysgol Caerdydd
Bachelor of Science (BSc), Criminology
Brighton Journalist Works
NCTJ
ABOUT LOTTIE IKONEN
I’m a versatile digital editor with experience across both local and national newsrooms. In my current role as Head of Digital Content and Trusted Local News I work closely with more than 200 Newsquest titles across the UK to support digital growth, sharpen newsroom strategy, and help teams produce high-impact journalism that truly connects with readers.I’m passionate about the power of local journalism to inform and empower communities. My background includes breaking news, social media strategy, SEO, headline writing, and leading digital transformation projects. I bring creativity, clarity, and a strong audience focus to everything I do.Outside of work, I volunteer as a press officer for Brighton RNLI, helping to promote sea safety messages and support community engagement through local media and social platforms.
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