Liz Patterson

Sr Business Development Manager @Virginia Lottery

Richmond, VA, US

As Manager of the Corporate Accounts team for the VA Lottery, we successfully represent 56% of total sales through collaboration with national and regional chain accounts.• Leadership and Management: Providing guidance, direction, and support to the corporate business development sales team and sales analyst, including development, training, coaching, and performance management.• Relationship Building and Strategic Planning: Building strong relationships with key stakeholders within forty-two national corporate retail accounts, understanding their needs, and aligning them with company\'s goals. Develop strategic plans to enhance partnerships and drive revenue growth.• Data Analysis: Assessment and development of the data analysis tools used and identifying the areas needing improvement. Improvement of the specific functionalities, features, and capabilities.• Sales Performance Analysis: Conduct a thorough review of sales performance and operations, analyzing key metrics and identifying areas of improvement. Training and use of Power BI analysis to identify growth opportunities, program evaluation, and enhance overall sales effectiveness.• Account Prioritization and Proposal Development: Prioritize corporate accounts based on their potential value and development of compelling proposals that address their specific requirements and synergies. Identify opportunities for promotions and incentives to strengthen partnerships and increase sales.• Consumer-Focused Marketing: Development of strategies to effectively target different category segments. Focus on understanding consumer needs, preferences, and behaviors to create compelling marketing campaigns and initiatives.

Endicott College

Business Management

Suffolk University

Bachelor of Science, Communications and Journalism