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Lisa Lipa
Director, Product Partnerships @PayPal
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WORK HISTORY
Director, Product Partnerships @PayPal
EDUCATION
Cornell University
Bachelor of Science - BS
The Wharton School
Master of Business Administration (MBA), Entrepreneurial Management & Marketing
ABOUT LISA LIPA
I am a product and strategy leader with a proven track record of driving growth across consumer-packaged goods, retail, and emerging food & wellness brands. My career has spanned Fortune 500 CPG manufacturers, fast-growing startups, and one of the largest retailers in the world — giving me a unique 360° perspective on how to build, scale, and position brands in today’s omnichannel marketplace.At Johnson & Johnson (Neutrogena) and Sabra Dipping Company (PepsiCo), I honed my foundation in brand management, innovation, and P&L ownership, launching consumer-driven products and achieving category leadership in highly competitive markets. I later brought that expertise into the startup world as Head of Product Development at Vejo, commercializing an entirely new portfolio in under a year.At Kroger, I have led product strategy, ecommerce growth, and innovation, overseeing cross-functional teams of up to 30 and developing new verticals in fresh food, supply chain visibility, and omni-channel customer experience. These experiences strengthened my ability to translate consumer insights into scalable strategies, build strategic partnerships, and deliver step-change growth.This mix of classic CPG brand-building and cutting-edge retail/ecommerce strategy allows me to help brands accelerate growth, innovate with purpose, and win across both traditional and digital channels.Expertise: Brand Strategy | Innovation & NPD | Business Development | Omnichannel Growth | Commercialization | P&L Ownership | Strategic Partnerships
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