Lisa Lang
Senior Strategist @Linde
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WORK HISTORY
Senior Strategist @Linde
London, GB
I lead strategic and digital transformation projects across the UK & Ireland, helping teams connect strategy with people, process, and purpose. As part of Linde’s leadership strategy function, I bring together commercial, marketing, and operational perspectives to design initiatives that improve customer experience, engagement, and growth.Key focus areas:• Strategy & Transformation: Leading cross-functional initiatives that modernise processes, enhance communication, and embed digital tools and agile ways of working (Scrum Master certified).• Marketing & Communication: Collaborating with senior leaders to translate complex business goals into clear narratives, engagement campaigns, and strategic plans that align with our company vision.• Customer & Market Insight: Conducting market and customer analysis to guide decision-making, refine positioning, and build impactful marketing strategies.• Engagement & Collaboration: Building relationships across teams and functions to foster alignment, inclusion, and shared ownership of strategic objectives.• Continuous Improvement: Using data and feedback loops to iterate and adapt strategies to evolving market needs and customer priorities.My work combines strategy, people, and transformation, driving measurable results while strengthening collaboration and engagement across the business.
EDUCATION
University of York
Master of Science - MS, Computer Science & Data Analytics
University of Applied Sciences Worms
Bachelor of Arts (B.A.), International Business Administration & Foreign Trade
Loughborough University London
Master of Science - MS, International Management M.Sc.
Co-Active Training Institute
Life Coaching, Coaching
ABOUT LISA LANG
Blending Strategy, Customer Insight & Engagement to Drive Purposeful GrowthI’m passionate about building strategies that connect businesses with people, through meaningful communication, customer experience, and collaboration. With 10 years of experience across strategy, project management, and marketing, I help organisations translate vision into actionable initiatives that drive growth and long-term customer loyalty.In my current role as a Senior Business Strategist at BOC (Linde), I lead strategic and customer-focused projects across the UK & Ireland, partnering with commercial, marketing, and product teams to improve engagement, retention, and market positioning. My work centres on aligning business goals with real customer needs, using insight, communication, and CRM-led initiatives to deliver impact.Previously, at Amazon, I led cross-functional projects within marketing operations and customer experience, improving service quality, internal collaboration, and communication across multiple teams. I’ve also worked in start-up and innovation environments, helping brands define growth strategies and build scalable, customer-first engagement models.I’m a Certified Co-Active Coach and Yoga, Breathwork and Meditation Teacher, bringing a people-first mindset to leadership, teamwork, and client relationships, ensuring that every strategy connects authentically with those it serves. Focus areas:• Strategy & Growth Planning• CRM & Lifecycle Marketing• Customer Engagement & Retention• Marketing & Communications Strategy• Project Management & Stakeholder Alignment• Team Leadership & Coaching MSc in International Management, Loughborough University Fluent in English & German | Conversational French & Spanish🧠 Interests: Human Potential | Customer Experience | Purpose-Driven Business | Conscious LeadershipI thrive where strategy meets connection, helping teams and organisations grow through clarity, collaboration, and customer trust. Let’s connect, I’m always open to conversations around customer experience, engagement, and purpose-led strategy.
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