Jawad Akram
Commercial Analyst @Linde
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WORK HISTORY
Commercial Analyst @Linde
Burr Ridge, IL, US
Automated lead generation workflows with Excel VBA, reducing manual effort and increasing processing speed by 70%.• Cleaned, validated, and geotagged 11,500+ leads in SQL, improving targeting precision by 80%.• Designed, executed, and analyzed multiple B2B email campaigns, achieving above-industry response rates• Restructured GTM strategies and redesigned marketing collateral, improving client-facing deliverables• Built dashboards in Power BI and Excel to monitor sales pipeline and campaign ROI in real time.
EDUCATION
Illinois Tech Stuart School of Business
Master of Science - MS, Marketing Analytics
Royal Holloway, University of London
Bachelor of Science - BS, Business Administration and Management, General
ABOUT JAWAD AKRAM
I’m Jawad Akram, a graduate student in Marketing Analytics at Illinois Institute of Technology’s Stuart School of Business, and recently inducted into Beta Gamma Sigma, a distinction awarded to the top graduate students in AACSB-accredited business programs globally. With a foundation in Business Administration from Royal Holloway, University of London, and distinctions in Business Statistics and Accounting Management, I bring a strong quantitative mindset and a passion for uncovering insights that drive smarter marketing and business strategies. Professionally, I’ve worked across Oil & Gas, Healthcare/Pharmaceuticals, and Agency environments, where I’ve translated complex data into actionable strategies. From leading go-to-market initiatives to supporting nationwide campaigns, I’ve used tools like SQL, R, Python, Tableau, and Google Analytics to build dashboards, perform market segmentation, and measure performance across digital and traditional channels. I specialize in connecting the dots between marketing objectives and data outcomes—delivering visual stories that empower teams to make faster, evidence-based decisions. Whether it’s improving campaign ROI, identifying growth opportunities, or streamlining reporting workflows, I approach challenges with both analytical rigor and business empathy. I’m excited to connect with professionals and organizations that are using data and strategy to transform how businesses understand their customers and compete in today’s market
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