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Letícia Caldeirão
Senior Product Manager @LWSA
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WORK HISTORY
Senior Product Manager @LWSA
BR
In this role at LWSA, I operate dedicated to the strategic onboarding vertical of the e-commerce platform Tray. I am the owner of the entire onboarding strategy, defining the vision, core principles, and roadmap for user activation and initial engagement. My primary focus is to act as the expert and consultative leader for the onboarding experience, driving strategic initiatives that ensure new users successfully integrate, quickly find value, and are retained. This involves deep analysis, cross-functional leadership, and setting the standard for a exceptional user journey from sign-up to successful utilization.
EDUCATION
Universidade Federal de Pelotas
Bachelor's degree, International Relations
ABOUT LETÍCIA CALDEIRÃO
I’m a Product Manager passionate about building digital products that truly connect…
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