Leonardo Stamillo

About Leonardo Stamillo

I’ve spent my career at the intersection of content, technology, and audience strategy, helping organizations use content not just to inform, but to grow. After nearly a decade leading global editorial and curation teams at Twitter, where I helped shape the company’s strategy for news and live events across multiple markets, I founded Content CO in 2023. At Content CO, we design content strategies with a product mindset, built for growth, grounded in audience insights, and continuously improved through data and experimentation. Our work spans projects with organizations like AWS, Major League Soccer and EBANX, transforming content into a system that delivers both engagement and business impact. Alongside this, I serve as a mentor for journalists and media leaders in programs by the Blue Engine Collaborative. My focus areas include AI adoption, product thinking in newsrooms, and sustainable audience and revenue strategies.

Experience

1. Mentor

   Blue Engine Collaborative

   Jun 2024 — Present

   I work with newsrooms and media entrepreneurs to help them design strategies that combine journalism, technology, and audience insight. As part of Blue Engine Collaborative’s mentoring network, I guide teams through initiatives that drive audience and revenue growth, with a growing focus on AI implementation and product-led innovation. It’s a unique opportunity to collaborate with organizations redefining the future of local journalism, from building new products to rethinking how they connect with their communities.

Education

• University of Navarra

  Especialização, Gestão Estratégica e de Marcas

  2007 — 2007

• Universidade Anhembi Morumbi

  Bachelor, Journalism

  1998 — 2002

• Fundação Dom Cabral

  Executive Development Program

  2009 — 2009

• Fundação Instituto de Administração - FIA/USP

  Master of Business Administration (MBA), Innovation & Technology

  2012 — 2013

• The Wharton School

  Specialization, AI for Business

• Bentley University

  Master of Business Administration (MBA), International Module focused on innovation

  2013 — 2013

Skills

• Edição De Áudio
• Gamificação
• Estratégias De Marketing
• Planejamento De Coberturas
• Gestão De Conteúdo
• Novas Mídias
• Jornalismo Online
• Mídia Digital
• Jornalismo
• Reportagem
• Relações Com a Mídia
• Coordenação De Equipes
• Fotografia
• Trabalho De Campo
• Mídias Sociais
• Marketing Digital
• Marketing Strategy
• Edição Jornalística
• Digital Media
• Transmissões Ao Vivo
• Edição De Vídeo
• Coberturas Internacionais
• Social Media
• Journalism