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Len Fischer

SVP Demand Generation @Genesys

San Francisco, CA, US
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2023 — Present

SVP Demand Generation @Genesys

Menlo Park, CA, US

Leading global marketing strategy and execution across demand generation, product marketing, brand, digital, and ABM.Repositioned Genesys within the AI-powered customer experience space; built GTM motions aligned to strategic growth bets.Spearheaded major transformation of the marketing engine to drive scale, efficiency, and pipeline velocity.Partnered cross-functionally across sales, product, and customer success to align on enterprise growth initiatives.Mentored a global team and restructured marketing org to support enterprise and mid-market segmentation.

EDUCATION

1986 — 1990

Northern Illinois University

Bachleor, Business

1993 — 1995

Pepperdine University

MBA, 1995

SKILLS

Marketing StrategySdlcData IntegrationMarketingManagementProduct MarketingManufacturingLeadershipSoftware as a Service (Saas)InformaticaMarketing AutomationSoftware Project ManagementCrmCustomer Relationship Management (Crm)Business AlliancesBusiness IntelligenceStart-UpsData WarehousingSales OperationsProfessional ServicesDemand GenerationProduct ManagementPre-SalesConsultingSaasStrategyBig DataEtlEnterprise SoftwareData QualityStrategic PartnershipsProgram ManagementGo-to-Market StrategyData Warehouse ArchitectureCloud ComputingAnalyst RelationsPartner ManagementSolution SellingIntegrated MarketingIntegration

ABOUT LEN FISCHER

I build modern, scalable marketing engines that drive growth, customer engagement, and brand relevance in complex enterprise and SaaS environments.As a global marketing leader with experience spanning pre-IPO rocket ships and large-scale public enterprises, I bring a strong track record of delivering revenue impact through integrated go-to-market strategy, category creation, and demand generation. I\'ve helped lead companies through transformation, IPO readiness, and global expansion—all while developing high-performing teams and marketing infrastructures that sustain long-term success.My sweet spot: aligning product, sales, and marketing around a unified GTM vision that accelerates pipeline and strengthens market position. Enterprise & SaaS Marketing Strategy Pipeline Growth & Revenue Acceleration Brand Positioning & Category Leadership AI, Customer Experience, and Cloud Platforms IPO Readiness & Scaling GTM Operations Globally Team Leadership & Talent Development

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