Matt Lawson
General Manager - Software @Trader Interactive
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WORK HISTORY
General Manager - Software @Trader Interactive
Virginia Beach, VA, US
As General Manager of Software, I lead strategy and execution for our software portfolio, powering thousands of dealers nationwide across RV, Motorcycle, Power Sports, Boat & Marine, Commercial Truck, Heavy Equipment and Aviation. My mandate is clear: define a bold multi-year vision and deliver it relentlessly. That means architecting scalable solutions with AI and data-driven capabilities, while leading high-performing teams of product builders, data scientists and architects who ship with urgency, accountability and excellence while paired with a robust go-to-market engine of world-class Sales & Marketing professionals. Our strategy stands on four clear pillars- AI and data-driven innovation. Expanding our suite (DP360 CRM, iMotor Websites, Trader TRAXX Inventory & Lead Management) and integrating it seamlessly into the Trader Interactive Marketplace for a true omni-channel experience- Dealer centric digital transformation. Reducing complexity through tiered packages and integrated solutions so dealers can focus on relationships and closing deals, not friction- Platform resilience and future-proofing. Uncompromising investment in engineering excellence, cybersecurity, mobile-first design and cloud infrastructure. Our foundation powers high-traffic marketplaces, thousands of dealership sites and a unified retail operating system- Talent and culture as the ultimate differentiator. The right people turn vision into shipped value quickly and reliably. Nothing else on this list matters without them. We build an environment where execution wins.These aren\'t niche or lifestyle markets, they represent how millions of Americans live, work and do business. The winning dealer has the best tools, clearest data and fastest path from lead to close. My job is to ensure that dealer runs on Trader Interactive software.
EDUCATION
Sheridan College
Investigations; Public & Private
Canadian Professional Sales Association
Strategic Account Management
Ivey Business School at Western University
Executive Education - Negotiations
Knightsbridge Human Capital Solutions
Strategic Leadership & Change Management
McGill University
Mini-MBA | Desautels Faculty of Management, Business Administration and Management, General
Niagara College
Business Administration and Management, General
SKILLS
ABOUT MATT LAWSON
A proven leader; General Manager of Software on the Trader Interactive Executive Team. Trader Interactive is a wholly owned subsidiary of CAR Group Limited (ASX: CAR), the publicly listed global digital marketplace company based in Australia. In this role, I lead strategy and execution for our full software portfolio, powering thousands of dealers nationwide (US market) across RV, motorcycle, power sports, boat & marine, commercial truck, heavy equipment and aviation. We build scalable, AI and data-driven solutions, lead strong teams that deliver with urgency and accountability and drive sustainable revenue growth by connecting consumers, dealers, and OEMs in real time.Before this, I spent more than 20 years at Trader Corporation, a separate company under different ownership, starting at entry level capturing photos for listings and working my way up through the ranks to Managing Director of Software on the Executive Team. I scaled VP roles in dealer tools and OEM alliances, then took on Chief Sales Officer at AutoSync to push expansion. Through every market cycle ups & downs, whatever came, we stayed focused; executed relentlessly, built capable teams, forged the right partnerships and turned data into real value. I wrote dealer playbooks on inventory mastery, helped strengthen AutoTrader.ca’s market position significantly and equipped operators with software that improved profitability.My approach remains consistent; show up, stay curious, listen openly, make smart calls, treat people fairly & with respect and create lasting value.
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