Get your Emails warmed up and ready to send
Build sender reputation and reach more inboxes with automated email warmup.
Warm up your emails
Starting at $49/month
Karla Lawson
Senior Director Digital Experience @Infor
Signup · Get unlimited contacts
WORK HISTORY
Senior Director Digital Experience @Infor
Leading enterprise digital experience and platform modernization initiatives across global SaaS properties, responsible for strategy execution, AI enablement, platform modernization, and performance optimization across 25+ digital experiences in 13 languages.
EDUCATION
George Mason University
Bachelor's Degree, International Studies
Jonkoping International Business School
Certificate of Studies, International Business
George Mason University
Master's Degree, International Commerce & Policy
SKILLS
ABOUT KARLA LAWSON
Enterprise growth and digital platform modernization executive with 15+ years of experience leading large-scale initiatives across marketing, product, analytics, and technology for Fortune 50 companies, global SaaS organizations, financial services firms, and mission-driven enterprises.I specialize in building and modernizing enterprise digital platforms that operate as scalable growth engines—aligning CMS, MarTech, data, and AI-enabled capabilities to drive revenue growth, pipeline acceleration, and long-term enterprise value. My work consistently connects strategy to execution, partnering closely with marketing, product, sales, IT, and executive leadership to deliver measurable outcomes at scale.My background includes ownership of enterprise-wide digital portfolios spanning web, inbound demand, content, analytics, experimentation, and personalization. I have led multi-year global platform modernizations, established centers of excellence for analytics and optimization, and implemented governance models for content, accessibility, and localization across 13+ languages and international markets.I am known for building and empowering high-performing teams, bringing clarity to complex, matrixed environments, and leading with accountability and operational rigor. My leadership style is collaborative, outcome-driven, and grounded in delivering sustained business impact.Selected Impact- Delivered 35% conversion lift and 15% YoY growth in web-sourced ACV- Drove 107% YoY traffic growth and 50%+ conversion improvement through SEO, UX, and experimentation- Generated 200% lead growth while reducing sales cycles by 30%- Achieved 5X ROI across conversational marketing and content channels
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.