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Lauren Stern
Director, Sales Development Operations @Phenom
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WORK HISTORY
Director, Sales Development Operations @Phenom
Led the creation of SDR operations as a new function at Phenom • Decreased time to lead follow up on web submissions to under 1 hour • Increased SDR pipeline contribution over 20% year over year • Forecasting, reporting, compensation planning for SDR team of 50+ employees globally to support revenue goals of New Business and Upsell Sales teams • Conduct territory optimization and ICP analysis, account planning, segmentation and alignment exercises for team growth and expansion • Define and measure key metrics and goals for SDR team including meetings ran, opportunities accepted, pipeline generated • Partner with Marketing on Demand Generation activities such as defining lead scoring and waterfall stages • Created and implemented guidelines for opportunity source attribution to support multi-threaded selling structure • Implemented and manage utilization and enhancements of Chilipiper, Falkon.ai, Outreach, and Leandata routing orchestration for entire Phenom organization • Work closely with cross functional operations leaders in Sales, Marketing, Account Management, IT and Business Operations teams • Manage all tools and technology utilized by SDR department • Facilitate Salesforce, Outreach, and Hubspot optimization and data hygiene projects
EDUCATION
University of Pittsburgh
Bachelor's Degree, Communication with minors in Political Science & Sociology
ABOUT LAUREN STERN
Phenom People is a global HR technology company with a mission to help a billion people…
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