Laura Nouvion
CRO Manager @COURIR
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WORK HISTORY
CRO Manager @COURIR
From improving all customer journeys (CJ) to optimizing the conversion rate (CR) of courir\'s e-commerce websites through - Analysis and recommendations based on data from GA, Content Square, BW/SAP - A/B testing & Personalization campaigns with roadmap, implementation and coordination, analysis post-campaign, recommendations - Projects co-Management after analysis and AB testing phasis with the expression of requirements on the implementation of the UX-identified optimizations - Collaboration with many stakeholders such as UX designers, AMOA project managers, PO, developers, e-Merchandisers, Traffic managers, Campaign officers, Financial controllers, ecc.
EDUCATION
NEOMA Business School
Bachelor of Science / IPBS Double Degree in International Management and Business, Business, Management, Marketing, and Related Support Services
Università Cattolica del Sacro Cuore
Laurea triennale in Economia Aziendale, Indirizzo Management Internazionale
Lycée Marc Chagall
Baccalauréat, Scientifics and Mathematics Sciences - European English Section
Università Cattolica del Sacro Cuore
Master in International Management
SKILLS
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