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Lara Sumagpang
Senior Insights Analyst @Connect360
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WORK HISTORY
Senior Insights Analyst @Connect360
NZ
Collaborates with cross-functional teams to design and optimize data-driven campaigns, ensuring accurate targeting, segmentation, and performance.• Provides client-facing support by evaluating data quality, uncovering insights, and delivering strategic recommendations.• Played a key role in building the end-to-end campaign fulfillment process, designing the code architecture to define workflows, determine calculation logic, and structure scripts in a way that supports future automation.
EDUCATION
Massey University - Te Kunenga ki Pūrehuroa
Master's degree, Analytics (Business)
De La Salle University
Bachelor of Science (B.S.), Marketing Management
SKILLS
ABOUT LARA SUMAGPANG
Experienced marketing & analytics professional with focus areas on product & customer marketing, customer lifecycle & value management, and customer analytics. Passionate about utilizing the power of data to help connect businesses with their customers.
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