Lalit Choudhary

Chief Marketing Officer @Diamante

Mumbai, Maharashtra, India
MOBILE NUMBERS
+91••••••••22

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WORK HISTORY

Sep 2020 — Present

Chief Marketing Officer @DIAM

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Jan 2019 — Present

Chief Marketing Officer @Diamante

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Apr 2015 — Jan 2019

India Site Manager @Investing.com

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Sep 2011 — Mar 2013

Senior Merchandiser @Elegenzes Trado Pvt Ltd.

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Nov 2009 — Aug 2011

Merchandiser @Genesis Colors Pvt. Ltd. Gurgaon

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Jun 2008 — Oct 2009

Merchandiser @Crew Bos Products limited

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EDUCATION

2013 — 2015

SYMBIOSIS INTERNATIONAL UNIVERSITY

MBA · Marketing/Marketing Management, General

2004 — 2008

National Institute of Fashion Technology

Bachelor of Fashion Technology · Apparel and Textile Manufacture

2004 — 2008

National Institute of Fashion Technology

B.Ftech · Apparel Production

SKILLS

Strategic PlanningLeadershipBrand BuildingProduct MarketingWeb Content WritingOnline MarketingFintechCorporate BrandingBudgetingStrategic ThinkingBranding & IdentityCommunicationBrand MarketingTeamworkTwitter MarketingMarketing OperationsMarketing ManagementBlockchainNftMarketingBusiness DevelopmentFashionBusiness StrategyEntrepreneurshipSocial Media MarketingDigital MarketingMarketing StrategyBrandingSocial MediaAnalytical SkillsProject ManagementStrategic ConsultingCompetitive AnalysisOperations ManagementMulti-Channel MarketingDigital StrategyAdvertisingProduct LaunchNon-Fungible Tokens (Nfts)Management Consulting

ABOUT LALIT CHOUDHARY

As the Chief Marketing Officer at Diamante Blockchain, my expertise spans the dynamic world of Web3, Blockchain, DeFi, and the Metaverse, where I've spent over five years crafting and leading innovative marketing strategies. My role involves a multifaceted approach that combines Marketing, PR expertise, Brand-Building skills, and Strategic Planning ability to elevate our brand on a global platform. I've been instrumental in orchestrating major marketing campaigns and managing our brand, leveraging my digital marketing proficiency to communicate the unique value of Web3 products and services effectively. My efforts are supported by a deep understanding of social media dynamics and a talent for content creation, ensuring our messages resonate widely and deeply. A key highlight of my tenure is leading the Innovation Summit 2024 Bengaluru (India), a landmark event that drew over 10,000 attendees in two days, fostering unprecedented collaboration between deep tech, Web3, and policymakers, including the Karnataka Government and the Abu Dhabi Royal Family. This initiative underscored my event planning and execution skills, showcasing our brand at the forefront of industry innovation. My approach to marketing is data-driven, utilizing analytics and metrics analysis to guide the successful launch and scaling of Web3 products. This was exemplified in a crowdfunding campaign under my leadership, which successfully generated over $1 million within its first year, highlighting my capabilities in leadership, team building, and coaching. In addition to my professional pursuits, I am deeply passionate about Indian cinema, leading a passion project that has built a vibrant community of over 800k cinephiles, further demonstrating my ability to engage and build large communities. My expertise also extends into the crypto ecosystem, where I apply my comprehensive knowledge of blockchain technology and the Web3 landscape to navigate and leverage the unique opportunities it presents. My experience in community and budget management, along with my skills in content creation and SEO/SEM, ensures that our marketing initiatives are both efficient and impactful. With a blend of creative thinking, problem-solving aptitude, and an entrepreneurial mindset, I excel in adapting to and thriving within the fast-paced marketing landscape. My commitment to customer engagement strategies and continuous innovation drives me to advance the mission of Diamante Blockchain and enhance the broader impact of blockchain technology.

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