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Start for FreeBhanu Chawla
Advisor | GTM @Penfold
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WORK HISTORY
Advisor | GTM @Penfold
VP of Global Marketing @Klipboard
Advisor | GTM @YouSquared AI
Advisor @Tidio
Global Director of Demand Generation @ComplyAdvantage
Global Director of Demand Generation & Growth @Tractable
Head of Marketing, EMEA @Tractable
Guest Lecturer @Kingston University
Global Director, Demand Generation @Infor
Director of Digital Marketing (EMEA & APAC) @Infor
Marketing Director @Infor
Head of Digital @Cornerstone OnDemand
Manager, Digital Marketing & Web Development @Cornerstone OnDemand
Manager, Digital Marketing & Web Development @Redactive Media Group
Digital Marketing Manager @Redactive Media
Teaching Assistant @Kingston University
International Student Ambassador @Kingston University
Founder & Editor-In Chief @Hacking Articles
EDUCATION
Kingston University
M.Sc. · Information Systems with Management Studies
Guru Gobind Singh Indraprastha University
Bachelor of Computer Applications
St. Cecilia's Public School
High School · Computer Software and Media Applications
Guru Gobind Singh Indraprastha University
Bachelor's Degree · Computer Programming, Specific Applications
Kingston University
Master of Social Science · Management Information Systems, General
SKILLS
ABOUT BHANU CHAWLA
I'm an AI-first B2B SaaS marketing leader with 15+ years of experience building revenue engines that drive exponential growth across venture-backed companies including Tractable AI, ComplyAdvantage, and Infor. Currently, I'm the VP of Global Marketing at Klipboard, a multi-product $1.5bn+ PE-backed ERP and business software company trusted by over 54,000 customers worldwide. I'm architecting an AI-powered marketing strategy that accelerates growth across the UK, US, EU, and South Africa while unifying our go-to-market approach across multiple product lines. My track record includes: - Doubling pipeline generation in 6 months at Tractable AI (pre-Series D) - Quadrupling SQLs and implementing AI-driven lead scoring models that improved conversion rates by 40%+ - Successfully launching products in new markets across EMEA, US, and APAC regions - Building and scaling marketing teams from 5 to 30+ across three continents - Leading digital transformation initiatives that reduced CAC by up to 74% while increasing LTV I specialise in: - Leveraging AI and automation to scale personalised marketing at unprecedented efficiency - Orchestrating product marketing strategies that achieve product-market fit and category leadership - Building data-driven demand generation engines that predictably scale from early/mid-stage to IPO/acquisition - Aligning marketing, product, and sales teams around unified GTM strategies that drive ARR growth
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