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Kseniya Song
Senior Web Producer @Dropbox
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WORK HISTORY
Senior Web Producer @Dropbox
EDUCATION
Perm State Technical University (PSTU)
Bachelor's, Public Relations
The University of Texas at Austin
Master's, Public Affairs
SKILLS
ABOUT KSENIYA SONG
Dynamic and results-driven web production professional with over 10 years of experience in web project management, web production, website administration, and website migration. I specialize in leading end-to-end high-impact web initiatives, aligning every phase—from ideation and requirements gathering through launch and post-launch optimization—with strategic goals. My approach emphasizes stakeholder alignment, cross-functional collaboration, and a data-driven vision for user engagement, web accessibility, and SEO. Proven track record in managing large-scale websites with strong results in performance and conversion optimization.Currently, I lead web production for Dropbox.com, a global platform with over 175 million monthly visits and content available in 22 languages. My role involves close collaboration with Brand, Engineering, Content, Product, Growth, and Localization teams, ensuring cross-department alignment to create cohesive digital experiences. Previously, I managed complex projects for americanbar.org, a site, where I focused on content QA and website governance while optimizing operations to enhance user experiences, boost membership conversions, and uphold high standards in web governance and content quality assurance.With expertise in Adobe Analytics, Contentsquare, Google Analytics, and Tableau, I leverage data insights to optimize performance, inform A/B testing, and shape user journeys that drive measurable outcomes.Core Competencies: Web Production • Agile Project Management • Digital Strategy & Execution • Website Management • Stakeholder Communication & Cross-Functional Alignment • User Experience • High-Volume Content Management • Web Accessibility • Advanced Analytics & Performance Tracking • A/B Testing • Data-Driven Optimization • SEO
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