Kumar Saurabh
Manager Commercial Planning at Philip Morris International
- Role
- Manager Commercial Planning at Philip Morris International
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Kumar Saurabh
Commercial and sales leader with diverse experience across FMCG, e-commerce, and category-driven route-to-market roles. I have worked across organizations including United Breweries, Flipkart, and Philip Morris International, leading initiatives in general trade, key account development, seller/category growth, and premium retail execution. At PMI, I have driven distribution expansion, visibility strategy, competitive market development, and whitespace growth under the BYORC strategic program. Currently, I work in national Commercial Sales Planning, focusing on assortment architecture, trade investment optimization, innovation scale-up, and execution excellence through data-led commercial frameworks. Passionate about building sustainable growth engines, developing teams, and delivering profitable market leadership.
Experience
Manager Commercial Planning
Sep 2025 — Present · Gurugram, IN
Lead national commercial excellence and sales development initiatives to drive sustainable brand growth.Define assortment, visibility, and servicing norms using outlet segmentation and execution capability mapping.Drive go-to-market planning for new product launches, including KPI governance and adoption tracking.Conduct trade investment analytics to improve spend efficiency and scale high-impact commercial programs.Lead category and competition landscaping to identify whitespace opportunities and execution priorities.Design sales contests and frontline execution programs to drive focused delivery across regions.Govern innovation scale-up through structured brand funnel reviews, trial acceleration, and repeat-building interventions.Own POSM cycle planning across brand priorities, launches, and tactical market requirements.Manage a cross-functional team across analytics, MIS, POSM planning, and sell-out execution.
Education
St. Michael's High School, Patna
AISSCE (Class 12th, CBSE), PCM
2008 — 2010
Birla Institute of Technology, Mesra
Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering
2011 — 2015
Indian Institute of Management, Lucknow
Master of Business Administration (MBA), Sales/Marketing & Operations
2015 — 2017
St. Paul's High School, Patna
CISCE, ICSE
1998 — 2008
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