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Start for FreeKumar Saurabh
Manager Commercial Planning @Philip Morris International
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WORK HISTORY
Manager Commercial Planning @Philip Morris International
Gurugram, IN
Lead national commercial excellence and sales development initiatives to drive sustainable brand growth.Define assortment, visibility, and servicing norms using outlet segmentation and execution capability mapping.Drive go-to-market planning for new product launches, including KPI governance and adoption tracking.Conduct trade investment analytics to improve spend efficiency and scale high-impact commercial programs.Lead category and competition landscaping to identify whitespace opportunities and execution priorities.Design sales contests and frontline execution programs to drive focused delivery across regions.Govern innovation scale-up through structured brand funnel reviews, trial acceleration, and repeat-building interventions.Own POSM cycle planning across brand priorities, launches, and tactical market requirements.Manage a cross-functional team across analytics, MIS, POSM planning, and sell-out execution.
EDUCATION
St. Michael's High School, Patna
AISSCE (Class 12th, CBSE), PCM
Birla Institute of Technology, Mesra
Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering
Indian Institute of Management, Lucknow
Master of Business Administration (MBA), Sales/Marketing & Operations
St. Paul's High School, Patna
CISCE, ICSE
ABOUT KUMAR SAURABH
Commercial and sales leader with diverse experience across FMCG, e-commerce, and category-driven route-to-market roles. I have worked across organizations including United Breweries, Flipkart, and Philip Morris International, leading initiatives in general trade, key account development, seller/category growth, and premium retail execution. At PMI, I have driven distribution expansion, visibility strategy, competitive market development, and whitespace growth under the BYORC strategic program. Currently, I work in national Commercial Sales Planning, focusing on assortment architecture, trade investment optimization, innovation scale-up, and execution excellence through data-led commercial frameworks. Passionate about building sustainable growth engines, developing teams, and delivering profitable market leadership.
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