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Direct Marketing Lead @Health New Zealand | Te Whatu Ora
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WORK HISTORY
Direct Marketing Lead @Health New Zealand | Te Whatu Ora
Wellington, NZ
EDUCATION
Lincoln University (NZ)
Bachelor of Commerce, Tourism & Marketing
ABOUT KIM ROUSELL
Finalist NZ Direct Marketer of the Year 2019 Winner NZ Direct Marketing Organisation of the Year 2017 A successful and commercially driven marketing leader with over 15 years industry experience. I have a proven track record in all business facets from strategy to delivery, and day-to-day management including profit & loss responsibility within banking, direct life insurance and Loyalty organisations. In my current position as Head of Marketing Services for Loyalty NZ, I am a proven high performance people leader of a busy team of data-driven marketers that provide integrated communications to 2.4 million customers of the Fly Buys program – New Zealand’s leading loyalty program. Specialties: Loyalty marketing, Data-driven marketing, Direct Life Insurance, Direct & Digital Marketing and Communications Management, Business Development, Project Management, Relationship Management, People Management
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