Kelsey Sivadge
Merchandising Manager @Vans
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WORK HISTORY
Merchandising Manager @Vans
Costa Mesa, CA, US
Oversee a $15M Women’s Apparel assortment for Americas Omni DTC• Manage 1 Merchandiser, overseeing a $8M Kids Apparel assortment; manage 1 Associate Merchandiser to support the Women’s & Kids team• Work in close relation with the Wholesale team on overall assortment needs, and represent the Women’s business during seasonal sales meetings• Parter with cross-functional leaders to strategize GTM milestones and global and regional storytelling• Lead regional feedback during initial and final season reviews
EDUCATION
FIDM
Bachelor of Science (BS), Business Management
FIDM
Associate of Arts (AA), Merchandise Marketing
ABOUT KELSEY SIVADGE
Creative and data-driven merchandising leader with 10+ years of experience specializing in DTC buying, assortment strategy, and inventory optimization across apparel, accessories, and footwear. I\'ve led high-impact teams, owned assortments up to $128M, and driven significant growth and margin improvements at both fast-paced small businesses and established global brands.My approach blends strategic insight with trend-forward creativity — I love blending data with creativity. I thrive in environments where cross-functional collaboration, thoughtful planning, and bold thinking come together to deliver meaningful results.Let’s connect if you’re building something great — or know someone who is! Feel free to DM me here on LinkedIn or email me at k••••••••@gmail.com.
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