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Sr Product & Merchandising Manager, Premium Lifestyle Footwear @Vans
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WORK HISTORY
Sr Product & Merchandising Manager, Premium Lifestyle Footwear @Vans
CA, US
EDUCATION
Insper Instituto de Ensino e Pesquisa
Exchange Student
Università Bocconi
Master of Science - MS, Marketing Management
National Taiwan University
Exchange Student
Università Bocconi
Marketing Esperienziale e Visual Merchandising, Economia aziendale e gestione delle imprese
ABOUT CHIARA C.
Blending creativity with strategy, I’ve spent the past 10 years bringing a forward-thinking approach to building innovative, consumer-driven assortments in both footwear and apparel. I’ve had the privilege of leading cross-functional teams, pushing creative boundaries, and delivering product strategies that not only meet consumer needs but anticipate future trends.With a sharp eye for consumer behavior and a deep understanding of culture, I operate at the intersection of product, brand, and storytelling. Whether shaping go-to-market strategies, designing holistic consumer journeys, or developing purpose-driven products, I bring a globally minded, insight-led approach to everything I do.Having lived and worked across Paris, Milan, São Paulo, Taipei and now Los Angeles, I’ve built community-centered initiatives rooted in fashion, art, streetwear, and design, always with cultural authenticity at the core. I thrive in fast-paced, international environments and specialize in turning insights into action, bridging creative direction with strategic vision.
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