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Start for FreeKelly Holmstrom
Senior Vice President @Coforge
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WORK HISTORY
Senior Vice President @Coforge
US
EDUCATION
University of Nevada, Reno
Bachelor of Arts, Journalism & Public Relations
SKILLS
ABOUT KELLY HOLMSTROM
A strategic marketing consultant who knows how to deliver bottom line results.Focused on delivering significant commercial value through the adoption, integration and execution of a strong customer experience focused centralized decisioning platform. Using data-driven decisions and next best action methodology to ensure customer loyalty and maximize profitability. Leads teams to drive rapid deployment of new CX capabilities using iterative development to deliver measurable results.Other experience includes proven results in business development, contract negotiation, sponsorship/experiential marketing, and market share growth through local market and retail and b2b sales focus.Strategic Planning-create market share growth-identify and address down store performance -market analysis-budget planning and management-advertising buying and placement-community partnershipsDirect Marketing -customer loyalty and direct acquisition-data mining -identity-offer development and evaluation-utilization of predictive models to drive resultsSponsorships-sports and music marketing-contract negotiation-brand management -street teams and experiential marketingSpecialties: Real Time Decisions, Cultural Change Agent, Managing cross functional teams 10+ people, Managing Remote Teams, CRM, Testing Strategy, Sports Marketing & Partnership, Event Marketing, Project Management, NBA, Customer Experience Strategy, Marketing Analytics, Process Improvements, Customer Loyalty, Customer Experience Optimization, Business Transformation.
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